rayoti kar

my role

UI/UX design, UX research, rapid prototyping, user flows

my team

1 product designer(that's me!), 1 staff product designer, 1 project manager, 2 developers

industry

DeFi (decentralized finance)

timeline

4 weeks

🔐 Note

due to confidentiality, i can only share a high-level overview of the project here. for more details, please drop me an email or dm me on x(twitter).

overview

it all began by exploring a simple idea: what if meme coins could still be useful even after their hype fades?

memestakes basically enables users to stake meme tokens while retaining liquidity and unlocking new financial use cases.

the problem

while meme coins attract massive attention during hype cycles, they quickly lose relevance once momentum drops. for most users, this leaves behind idle assets with little to no utility.

problem 1

hype-driven assets lose purpose

meme coins gain rapid attention but lack long-term utility. once hype fades, they sit idle in wallets with no meaningful use.

problem 2

earning rewards comes at the cost of flexibility

staking enables yield, but locks assets in place. users are forced to choose between earning rewards and maintaining liquidity.

problem 3

too complex for most users to confidently act

understanding concepts like staking and slippage requires a learning curve which limits accessibility to non-crypto users.

the challenge

designing for this product meant working in a space that was both unfamiliar and fast-moving. while learning core web3 concepts, i had to simplify complex financial flows and make quick decisions on what to prioritise — all within a tight timeline.

my contribution

understanding, research & planning

developed an understanding of the product idea and web3 concepts by working closely with developers, aligning on system flows, and exploring similar products and meme culture to guide the ux direction.

user flows & product design

defined and designed key product flows including onboarding, deposit, withdrawal, and analytics, structuring them into clear, step-by-step experiences.

prototyping & interaction design

created high-fidelity, clickable prototypes to simulate real interactions and validate flows before development.

handoff & developer collaboration

worked closely with developers during implementation, providing design assets and clarifying interactions to ensure accurate execution.

edge cases & system thinking

designed for edge cases including empty states, error states, and system feedback to ensure the product handled real usage scenarios.

stakeholder reviews & iteration

presented designs regularly to stakeholders, incorporated feedback, and iterated quickly to refine flows and improve overall usability.

key wins

⏳

delivered a functional prototype in 5 days and the MVP in under 3 weeks.

🎖️

ranked among top 3 at international hackathons - akindo & wavehack

reflections

❋ learning about the field while designing helped me simplify complex flows more effectively

❋ designing in an unfamiliar domain taught me to learn while building, instead of waiting to feel “ready”

❋ breaking complexity into steps works better than trying to reduce it — especially in financial interactions

❋ as the product continues to evolve, it could focus on improving clarity around de-fi and crypto for first-time users

❋ learning about the field while designing helped me simplify complex flows more effectively

❋ designing in an unfamiliar domain taught me to learn while building, instead of waiting to feel “ready”

❋ breaking complexity into steps works better than trying to reduce it — especially in financial interactions

❋ as the product continues to evolve, it could focus on improving clarity around de-fi and crypto for first-time users

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